Why Electricians Trust Emails from Verified Sources
Why Electricians Trust Emails from Verified Sources
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They do not yet realize the need for the product, they are just beginning to think about the need to buy. Warm. They already know what they want to buy, but they are looking for good deals or conditions, comparing different options and analogues. Hot. They have a formed desire to buy, have made their choice and are ready to place an order. Direct sales will work only for the last category. The rest must first be "warmed up" and interested in a chain of letters. For this, the company develops an email strategy. Let's look at the main stages of preparation for sales via email. Step 1. Collect a subscriber base First, you need to collect a subscriber base.
It is important that they subscribe
themselves and agree to receive letters. This is required by the Federal Law "On Advertising": all in order to protect email users from USA Electricians Email List spam. To get subscribers, it is important to offer potential customers attractive bonuses or rewards. As motivation, you can use: discounts, special offers, exclusive content, free materials, product trials, promo codes for the first order, etc. In the title of the subscription form and its description, it is important to explain what benefit you offer in exchange for the contact details left and how often you will send letters. This way, you will involve your new subscribers in the communication chain and reduce the number of unsubscribes after receiving a lead magnet.
Step 2. Segment the audience
Now it is necessary to segment the customer base according to various criteria, such as: Segmentation of the target audience as a must-have for any advertising campaign Segmentation of the target audience as a must-have for Business To Business Mailing Lists any advertising campaign socio-demographic factors: gender, age, marital status, etc.; geographical location; history of interaction with the site, company, letters; interests and preferences. This will help personalize content, increasing the effectiveness of your emails and increasing audience response. Step 3. Develop automated scripts and email chains Automatic mailings are letters that are sent according to a scheduled schedule, as well as when a trigger is triggered by a user action or inaction. Examples of trigger actions can be: abandoned baskets; product or category views; unfinished orders; adding a product to favorites; the user's birthday arrives; interaction with newsletters, etc.
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